2011 was full of many surprises and media guru Jess Todtfeld has given us a list of his top five surprising rises to the top of the year.
And it all starts with the annoying, yet now explosively rich Rebecca Black.
#5 Rebecca Black, an overnight internet sensation with her “Friday” song that got her on the Tonight Show, then allegedly making a million dollars, and giving it to charity. This shows the power of social media and that a-13-year-old unknown can be famous worldwide and overnight…and rich. This is something many others who appeared often in the media where unable to do.
Check out the top four selected by Jess Todtfeld below.
#4 Occupy Wall Street-ers, while not all of their coverage was complimentary, received and continue to receive daily, worldwide coverage. In fact, their movement spread to cities all across the world. The idea of the 99% was very inclusive. Of course, people showing up wearing face paint, stilts or dressing like Vikings muddled the message at times.
#3 Pippa Middleton, while the royal wedding wasn’t about her, it quickly became about what’s next…her! Pippa came out of nowhere to be 2011′s most eligible bachelorette. She received the kind of media attention that public relations companies would salivate over.
#2 Steve Jobs, while out of the spotlight most of the year and a big focus after death, Jobs managed to launch two game changers, the iPad 2 and the iPhone’s Siri. After his death, he jumped to an almost mythical status. Word has it… Jobs left behind at least 3 years worth of plans. We’re nowhere done hearing and experiencing about his innovations.
Runners up: Tiger Moms, The Old Spice Guy, Lindsay Lohan but too obvious. She did what she always does.
#1 MEDIA WINNER, THE KARDASHIANS. Perhaps to some a sure bet for the EPIC MELTDOWN LIST but instead they made Todtfeld’s #1 SURPRISING RISE TO THE TOP. While famous for being famous, they have parlayed into an empire. While people may say they don’t like the Kardashians, the media and the public have been voting with attention…and that gave the Kardashians the #1 spot for 2011.